Music Video

TITANIUM

Advertising set texts and revision

Media Studies OCR A Level Advertising and marketing 11 01 19 from Yvonne44

Shelter question

 "A number of persuasive techniques are used in charity advertising to construct meaning and persuade people to donate. " 

Discuss how media language is used to represent particular viewpoints and ideologies in the charity advertising campaign you have studied.

You must:

• Include social groups or messages and meanings  
• Refer to social contexts (meaning: social structures which we live our daily lives, such as religion, education, family, media communications, law and government; the impact these social structures have on our behaviour, values and thinking; social issues and movements) 

(10) 

Charity advertising and Shelter

Advertising Set Texts

Practise advertising exam questions so you can focus your note taking:

Explain how and why particular social groups, in a national and global context, may be under-represented or misrepresented.  Refer to the Lucozade advertising campaign in your answer. (

Analyse how the advertisements in (Fig 1 and Fig 2) use media language and representations to appeal to the audience. 

In your answer you must:

• analyse the use of media language/representation in appealing to a target audience 

• make judgements and reach a conclusion about why these companies advertise in this way. 

Analyse if you think advertisers portray an unrealistic representation of reality within their advertising. Use Lucozade set text to support your answer. 

In your answer you must:

• analyse the impact of social and cultural contexts  

• make judgements and reach a conclusion on if you think this is a fair statement (15)

Explain how the media language in advertising incorporates the brand image the advertisers wish to convey. Refer to the advertisements for Old Spice and Lucozade you have studied to support your answer

 

https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view

OLD SPICE

Old Spice fact sheet - https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view


LUCOZADE
SHELTER

Adverts

 For advertising, students could be asked to answer on a set advert, an unseen advert for a similar product, or a comparison of a set advert to an unseen advert for a similar product.  Questions on set adverts are likely to reproduce the advert in the paper. 

 

10 mark questions are likely to be AO1 (explain) questions so would focus on a set advert (as in the practice paper), and 15 mark questions are likely to be AO2 (analyse) questions so would be on an unseen advert either on its own (as in the 2019 paper) or compared to a set advert.

Big Issue covers

Big Issue

News representations

News story (RE)presentations

 BIG NEWS AND CURRENT EVENTS IN THE NEWS

Create a timeline and description of the following events that took place 2017-2020 so that you understand the contexts around them. It would really help you if you found front covers from the main papers (broadsheet, mid and tabloids) Mediation, Construction, Bias, Selection, Omission Stereotypes and Representation add news values. 

• Title
• Context (background, how it came about, triggers, culture etc)
• Date and time of story/stories breaking
• What happened? Crucial dates, who was involved
• Analysis of front page stories and how they represented the issues you are investigating
• Test your audience

Lockdown Good News

Find a selection of top memes, programmes streamed, watched, tik toks, zoom quizzes, top ten lists everywhere, heartwarming community stories. Captain Tom! Look through what was shared on social media. (Jack)

BREXIT (Ruby)– When did David Cameron announce referendum? Why did he do this? Who were the leavers/remainers? Analyse front pages of Brexit result https://www.theguardian.com/media/gallery/2016/jun/25/brexit-front-pages-in-pictures.

UK POLITICS - Lauren

·         After Cameron resigned who was running for the leadership?

·         When was May chosen as leader of the Conservative party? When was Boris?

·         General Election result and the rise of Jeremy Corbyn’s popularity.

ROYALS (Tiffanie) Engagements, Queen’s 90^th, babies, Meghan and Harry 

TERRORISM and HATRED (Codi)

·         Westminster Bridge,         London Bridge

·         Borough,     Finsbury Park mosque,     Manchester ,   Jo Cox

SYRIAN WAR - (Kira) 

·         Brief summary, still ongoing, huge humanitarian issues, refugees

SPECIFIC UK ISSUES

·         Grenfell tower – what issues did this event highlight? Billy

·         Windrush scandal - Isaiah

·         NHS – doctor’s strikes, worry over privatisation, waiting times, COVID Millie

·         Charlie Gard Jamie

·        Immigration - George

YOUTH AGGRESSION – Acid attacks and spate of stabbings Tom

BIDEN ELECTION – Lead up and Reaction Amelia

#METOO CAMPAIGN Eloise

BLM - George Floyd and before Bish

Dominic Cummings Isabel

CULTURAL TRENDS OF 2019-2020 (and how other media has influenced a product) Spider diagram, Moodboard whatever you fancy to get an idea of the zeitgeist (look it up). Sophie

·         Films,   Tv programmes,  Music,  Video games and songs that became famous again,    Youtube, memes, twitter storms, Tik Tok

·   

·     

News Representation

http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2016-17/16-17_1-33/website/_eng/representation/2-discussion-prompts.html

How left or right wing are the press? https://yougov.co.uk/topics/politics/articles-reports/2017/03/07/how-left-or-right-wing-are-uks-newspapers

Analysing print adverts

Representation

Representation from Great Baddow High School Media

https://www.bbc.co.uk/news/business-48628678