Lucozade

Advertising set texts and revision

Media Studies OCR A Level Advertising and marketing 11 01 19 from Yvonne44

Shelter question

 "A number of persuasive techniques are used in charity advertising to construct meaning and persuade people to donate. " 

Discuss how media language is used to represent particular viewpoints and ideologies in the charity advertising campaign you have studied.

You must:

• Include social groups or messages and meanings  
• Refer to social contexts (meaning: social structures which we live our daily lives, such as religion, education, family, media communications, law and government; the impact these social structures have on our behaviour, values and thinking; social issues and movements) 

(10) 

Charity advertising and Shelter