Advertising Set Texts

Practise advertising exam questions so you can focus your note taking:

Explain how and why particular social groups, in a national and global context, may be under-represented or misrepresented.  Refer to the Lucozade advertising campaign in your answer. (

Analyse how the advertisements in (Fig 1 and Fig 2) use media language and representations to appeal to the audience. 

In your answer you must:

• analyse the use of media language/representation in appealing to a target audience 

• make judgements and reach a conclusion about why these companies advertise in this way. 

Analyse if you think advertisers portray an unrealistic representation of reality within their advertising. Use Lucozade set text to support your answer. 

In your answer you must:

• analyse the impact of social and cultural contexts  

• make judgements and reach a conclusion on if you think this is a fair statement (15)

Explain how the media language in advertising incorporates the brand image the advertisers wish to convey. Refer to the advertisements for Old Spice and Lucozade you have studied to support your answer

 

https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view

OLD SPICE

Old Spice fact sheet - https://drive.google.com/file/d/1UazN20SLmE_wYmgp5wH8Aw6Hb8FSGsRU/view


LUCOZADE
SHELTER

Adverts

 For advertising, students could be asked to answer on a set advert, an unseen advert for a similar product, or a comparison of a set advert to an unseen advert for a similar product.  Questions on set adverts are likely to reproduce the advert in the paper. 

 

10 mark questions are likely to be AO1 (explain) questions so would focus on a set advert (as in the practice paper), and 15 mark questions are likely to be AO2 (analyse) questions so would be on an unseen advert either on its own (as in the 2019 paper) or compared to a set advert.

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Minecraft

Industry and Audience constructions